THE BRIEF

We were engaged by the Continence Foundation of Australia to deliver national campaigns to drive interest and awareness around the themes of the 2022, 2023, and 2024 World Continence Week. The annual event aims to highlight incontinence and encourage people to get help if they are living with the condition.

OUR RESPONSE

We delivered campaigns with lived experience case studies highlighting compelling personal stories to allow media to humanise the issue alongside statistics and facts around incontinence. Medical experts were available to media to provide solutions and ways to actively combat the issue for people living with incontinence.

RESULTS

Overall, the campaigns reached more than 1.15 million in 2022, 4.37 million in 2023, and 1.17 million in 2024. In terms of the advertising space rate (ASR) generated, the campaigns resulted in over $133,000 in 2022, over $1.21 million in 2023, and over $212,360 in 2024. Key coverage included features on Sunrise and several CH7 News stations, as well as stories in The Age, SBS online, and magazine features in That’s Life!, Sunday Life, and MiNDFOOD, and radio interviews on several ABC Radio capital city stations.

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