THE BRIEF

We were engaged by The Bare Bird to deliver an influencer campaign promoting its premium free-range chicken range. The goal was to raise awareness of The Bare Bird as the superior choice - antibiotic-free, with no added hormones or additives - nothing but The Bare Bird.

OUR RESPONSE

We secured 20 food and lifestyle influencers, using a mix of paid and gifted partnerships. Influencers were asked to create content showcasing The Bare Bird in delicious, wholesome meals, highlighting its clean, additive-free credentials across Instagram and TikTok.

RESULTS

The campaign delivered 42 pieces of content with an estimated reach of 595.5K, all on a $15K budget. Influencer content drove strong brand engagement and reinforced The Bare Bird’s positioning as a premium choice in the fresh chicken category.

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