THE BRIEF

In 2025, leading toy distributor Just Play Products briefed us to deliver an influencer campaign to highlight the latest furReal toy range as the perfect Christmas gift for kids, with all the fun of a furry best friend, without the fuss.

OUR RESPONSE

We collaborated with 8 leading Australian family influencers to showcase the pet toys in action. To further amplify the campaign’s reach, ppr. selected one key influencer to create paid content and grant Just Play usage rights to leverage their content for social advertising.

RESULTS

The campaign achieved strong results, producing 11 social posts across Instagram (grid posts, Reels and Stories). Across the campaign, the content reached more than 49.2K people, delivered 664.1K impressions and achieved an estimated media value (EMV) of $90.7K.

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