THE BRIEF

In 2025, leading toy distributor Just Play Products engaged us to deliver an influencer campaign to launch a brand new toy, the HOLOBRITE Pixie Lantern. Released in Australia just in time for Christmas, the Pixie Latnern is the ultimate interactive experience that blends fantasy, friendship, and digital technology.

OUR RESPONSE

We engaged 5 key Australian family influencers to showcase the magic of the Pixie Lantern in action. To further amplify the campaign’s reach, ppr. selected two key influencers to create paid content and grant Just Play the usage rights to leverage their content for social advertising.

RESULTS

The campaign successfully launched the HOLOBRITE Pixie Lantern ahead of Christmas, producing 8 social posts across Instagram (grid posts, Reels and Stories) and Facebook. Overall, the campaign reached more than 26.1K people, delivered 427.4K impressions and achieved an estimated media value (EMV) of $51,1K.

‍