THE BRIEF

We were engaged by The Australian Ballet School to execute a PR campaign celebrating its 60th anniversary. The campaign aimed to generate awareness of this significant milestone and drive ticket sales for the anniversary performances in Sydney and Melbourne.

OUR RESPONSE

We worked with the team at the school to secure both national and metro media coverage in Sydney and in Melbourne to raise awareness of the milestone performances. Pitching a range of story angles tailored to key arts and news media and hosting two media calls, we successfully generated multiple high-profile pieces.

RESULTS

Overall, we secured 108 pieces of media coverage producing a total estimated reach of 3.35 million which garnered an advertising space rate (ASR) of $745.33K. Key pieces of coverage included features and stories in The Australian’s Review, AAP, SBS World News, the Herald Sun, ABC Radio National’s Stage Show, 7News Sydney, and 10News Melbourne.

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