THE BRIEF

In the lead-up to the Christmas period, Smiggle engaged Progressive PR (PPR) to deliver a national media and influencer campaign supporting its Share the Joy Christmas initiative. The objective was to generate excitement during the peak gifting season, drive awareness across both in-store and online channels, and position Smiggle’s products as must-have items at the top of Christmas wish lists.

OUR RESPONSE

PPR delivered a national influencer led campaign supported by targeted media outreach to drive awareness of Smiggle’s Share the Joy campaign. We identified and managed family-friendly influencers, developed all media and influencer materials, and oversaw the packing and distribution of tailored Santa sack gift packs. Ongoing influencer management and real-time monitoring ensured cohesive, high-quality content aligned with Smiggle’s brand and peak Christmas gifting period.

RESULTS

The campaign delivered strong national exposure, with 20 influencers sharing 35 pieces of content across Instagram and Facebook, reaching 6.7 million users and generating 19.2 million impressions. PPR also secured product placement across three Today Show Christmas gifting segments, reaching an estimated 4.36 million viewers across Australia as well as online Christmas gifting round up pages.

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