THE BRIEF

To target and encourage people living in Metropolitan Melbourne and interstate to move to the Grampians region as a solution to their significant economic and social challenges.

The campaign required a blend of traditional, digital and broadcast media coverage in order to create and build awareness about the opportunities available in the Grampians region, and to improve the economy and retention of residents.

OUR RESPONSE

After preparing and distributing a Live The Grampians Way media release and backgrounder to a national media list, PPR&C sent targeted pitches to print, digital and broadcast media in the real estate, finance and lifestyle spaces. PPR&C also developed a number of case studies and bespoke angles to position the Grampians region as an idyllic location to relocate.

OUR OUTCOMES

Coverage across print, online, tv and radio which included one exclusive piece in The Age that was syndication across the country in major metro newspapers

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