OUR CHALLENGE

Progressive PR & Communications were briefed to deliver a traditional and social media campaign for Kryal Castle’s Dragon-Frenzy school holiday activation, which ran from the 17th of September until the 2nd of October 2022. The aim of the campaign was to drive visitation throughout the Victorian school holidays.

OUR RESPONSE

PPR&C invited key influencers to Kryal Castle over the school holidays in exchange for sharing their experience over social media. PPR&C pitched this campaign to traditional media and secured a variety of national and local media outlets that covered the Dragons at Kryal Castle school holiday activation.

OUR OUTCOMES

• Sevured 34 posts on Instagram with a total estimated reach of 97.600
• Secured potential reach of 1.06M off the back of media outcomes
• Secured a Channel 9 News story with Alan Raskall
• The front page of the Ballarat Courier
• Radio Interview with ABC

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