THE BRIEF

We were engaged by the Hoopla team to deliver a PR and influencer campaign for the official launch of Hoopla, Australia’s first premium family dining destination. The goal was to generate awareness, drive visitation, and position Hoopla as a must-visit venue for parents seeking a quality dining experience with their children.

OUR RESPONSE

We secured 120 key Melbourne-based family influencers who attended an exclusive preview event, sharing their experiences through Instagram stories, reels, and carousel posts.

RESULTS

The campaign delivered outstanding results, with 158 influencer clips an estimated reach of 667.1K. As a result, Hoopla was fully booked for over a month post-launch, cementing its position asa go-to family dining destination.