THE BRIEF

We were briefed by Little Athletics Australia to deliver a national campaign for the annual Coles Australian Little Athletics Championships in both 2023 and 2024, as well as to announce the latest inductees into the Coles Little Athletics Australia Hall of Fame.

OUR RESPONSE

Across the campaign, we worked with the Little Athletics Australia team to highlight the achievements of the athletes, raise awareness of Coles’ sponsorship of the organisation, and encourage participation in Little Athletics for both events.

RESULTS

Overall, the PR campaign each year reached a total audience of over 7 million and generated an advertising space rate (ASR) of $1.4 million. Coverage highlights included Sunrise weather crosses for the first day of the event two years in a row, picture stories in the Herald Sun, The Mercury, Sunday Mail Adelaide, Courier Mail, as well as multiple radio, TV, and online pieces.

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