THE BRIEF

We were briefed by Cold Rock to deliver a national PR campaign supporting their partnership with Sony and the new Garfield film. To celebrate the film’s release, Cold Rock introduced limited-edition Garfield-themed products: an Ice Cream Lasagne and Cheesecake-flavoured Ice Cream. The main focus of this campaign was to generate positive social media coverage through influencer engagement.

OUR RESPONSE

We collaborated with the Cold Rock team to secure traditional and social media coverage that generated excitement and awareness while driving product sales. This involved drafting and issuing all media materials, as well as creating a national influencer list. We engaged with both contra and paid influencers across Australia to ensure diverse and widespread social coverage.

RESULTS

Overall, we secured an estimated social media reach of 1,818,999 across 95 clips shared on Instagram and TikTok.

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