THE BRIEF

Peninsula Hot Springs Group tasked us with launching their new luxury Eco Lodges, designed to meet the rising demand for holistic wellness and nature-based escapes. This unique addition enhances the renowned experiences offered by the award-winning wellness destination.

OUR RESPONSE

We partnered with the Peninsula Hot Springs team to develop key messaging and draft media materials that would resonate with both media and consumers. Our strategic launch plan began with securing an exclusive story in the Herald Sun, setting the stage for widespread coverage. Following this, we distributed a national media release and worked closely with the team to deliver targeted media and influencer familiarisations, amplifying awareness and engagement.

RESULTS

To date, we have successfully coordinated familiarisations with leading travel and lifestyle publications, including Good Weekend, Traveller, Body+Soul, Escape, Travel + Indulgence, Qantas Magazine, Domain Review, Explore Magazine, Broadsheet, Concrete Playground, TimeOut, Australian Traveller, and the New Zealand Herald. These partnerships have laid the groundwork for extensive coverage across top-tier media outlets.

We have also facilitated influencer familiarisations with prominent Victorian KOLs, achieving a combined reach of over 1 million, ensuring strong pre-launch awareness and engagement.

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