THE BRIEF

We were engaged by the Hoopla teamto deliver a PR and influencer campaign for the official launch of Hoopla,Australia’s first premium family dining destination. The goal was to generateawareness, drive visitation, and position Hoopla as a must-visit venue forparents seeking a quality dining experience with their children.

OUR RESPONSE

We secured 120 key Melbourne-basedfamily influencers who attended an exclusive preview event, sharing theirexperiences through Instagram stories, reels, and carousel posts.

RESULTS

The campaign delivered outstandingresults, with 158 influencer clips an estimated reach of 667.1K As a result,Hoopla was fully booked for over a month post-launch, cementing its position asa go-to family dining destination.

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