THE BRIEF

To assist with the development of a social media content schedule for the Yarra River Keeper Association Regeneration Community Consultation Information Session online event.

This campaign targeted two key brand personas which were developed during the Social Media Brand Guideline PPR&C had previously created.

OUR RESPONSE

Over the course of the campaign period, PPR&C created a content calendar including image suggestions which were then adopted and implemented by YRKA and the campaign concluded with the in-real-time posting of the event content via social media channels, therefore broadening event attendance to those who were unable to attend the live online session.

OUR OUTCOMES

Four social media posts which had strong call-to-actions and information around the event. Event day social media story prompts implemented successfully, and the event day was well attended and learnings during the YRKA Regeneration Community Consultation Information Session campaign will be implemented in the future.

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