THE BRIEF

For eight years, our agency managed the public relations and communications for. The Ascott Limited in Australia. The world’s largest international owner-operator of serviced residences, the Singaporean company in Australia manages Citadines St Georges Terrace Perth, Citadines on Bourke Melbourne, Somerset on Elizabeth Melbourne, Somerset on the Pier Hobart and Somerset on Salamanca Hobart. During this time, they acquired Citadines Connect in Sydney and Lyf in Collingwood.

OUR RESPONSE

Across the years, we have generated media coverage to increase sales during low times, seasonal spikes, and major events, promoting accommodation packages and special deals both locally and nationally. Pitching to travel publications in Melbourne, Hobart, and Perth, we have also coordinated familiarisations with editors, journalists, and bloggers in return for reviews and inclusion in feature stories. Managing the communications strategy for the launch of Citadines on Bourke in Melbourne in 2010 and the relaunch of Citadines St Georges Terrace Perth in 2014, we have coordinated an array of media interviews with spokespeople from The Ascott Limited’s Singaporean head office to discuss the company’s expansion.

RESULTS

Over the period of engagement, we reached an average yearly audience of 17 million and an ASR of over $6 million per year. For the period of engagement, we successfully facilitated over 200 famils with national media and had over 200 visits from Influencers and International media.

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