THE BRIEF

We were briefed by Trafalgar Releasing to deliver a national campaign to drive awareness and ticket sales of the release of the new cinema experience Peppa’s Cinema Party and the 20th anniversary of the Peppa Pig television series.

OUR RESPONSE

We worked with Trafalgar Releasing to secure national and metro publicity for Peppa’s Cinema Party ahead of its release in Australian cinemas. This included targeting key entertainment and children’s media, leveraging key assets to generate media interest, hosting two Australian premieres to create media moments, and drafting and issuing all media materials

RESULTS

Overall, we had a total estimated reach of 2.09 million which garnered an advertising space rate of $301.98K. In terms of key coverage, we secured a picture story in the Herald Sun that was syndicated in the Courier Mail and the Townsville Bulletin, a news segment on Sunrise and the Today Show. We also secured a variety of online pieces in key publications including The New Daily, Flicks.com.au, New Idea, Yahoo! News Australia, and News.com.au, and ran a giveaway in key children’s magazine Kiddo Mag.

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