Peppa Pig launched a sneak preview of the brands first ever Australian babywear range, available in Big W stores nationally for a limited time. The ‘My First Peppa’ range includes rompers, sleepwear and patterned dresses, and features many Peppa Pig favourites.

The launch came at an exciting time as 2019 marks 15 years of Peppa Pig in Australia.

PPR&C were briefed by Entertainment One to develop and execute a strategic influencer campaign, local and national PR activity and to manage giveaways via traditional and social media channels.

PPR&C’s efforts facilitated significant buzz around the new babywear range which contributed to an increase in awareness and sales.

‍