THE BRIEF ​

In 2025, leading toy distributor Just Play Products engaged us to deliver an influencer campaign spotlighting the brand’s latest Disney’s Stitch toy range as the must-have Christmas gifts for kids and Disney fans alike.​

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OUR RESPONSE ​

We partnered with 15 carefully selected influencers, spanning family-focused creators and passionate Disney fans, to produce authentic reviews and highly engaging content that brought the new collection to life.​

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RESULTS ​

The campaign achieved strong cut-through, generating 38 social posts across Instagram (grid posts, Reels and Stories) and Facebook. Collectively, the content reached more than 127.6K people, delivered 2.9M impressions and achieved an estimated media value (EMV) of $218.6K.

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