Feyre (pronounced Fay-ah) Home seeks to convey beauty in simplicity and help customers turn the basics of their everyday life into something truly memorable with their luxurious range of bed linen made from rare Supima Cotton.

Adam and Hilma Fitzgerald, the duo behind Feyre Home, have combined their 35 years of textile experience to create a product superior to anything else on the market. Offering a fibre which is 45% stronger than regular cotton, Feyre Home have found the perfect balance between a product that is extraordinarily resilient but remains light weight, breathes comfortably and drapes beautifully.  

Over the course of the launch campaign, Progressive PR & Communications were engaged to build brand awareness  through a range of national and state-wide media opportunities across newspapers, magazines, supplements, social media and online media outlets.

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