THE BRIEF

PPR&C were approached to execute a targeted PR campaign with a focus on promoting Eureka Skydeck’s “Silent Kids Disco” and maximising reach, using a photo pitch to the Herald Sun, event listings, giveaways, and influencer visits.

OUR RESPONSE

Along with media releases to send out to Victorian and national media before school holidays commenced, we also developed a comprehensive master list of media contacts, influencers and opinion leaders for invitations, and distribution of ticket giveaways.

OUR OUTCOMES

Media coverage secured proved to be highly impactful! A general news story appeared on Herald Sun, and not to mention an interview on 3AW. Eureka Skydeck was named on multiple school holiday listings – including Time Out Melbourne, Herald Sun Leader East Online, and many others. Ticket giveways were secured with LightFm, K-Rock FM and Power FM. Overall, Eureka Skydeck reached an online audience of close to ½ a million via posts, stories, and Instagram reels.

Want to learn more about working with influencers and executing giveaways before your next promotion?

Get in touch, and we can discuss strategy.

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