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THE BRIEF

The top-performing Little Athletics athletes across Australia between the ages of U13 to U16 years had been invited to compete in the 2023 Coles Australian Little Athletics Championships.

The latest inductees into the Coles Little Athletics Australia Hall of Fame were also announced as part of the Championships.

Progressive PR & Communications were engaged to deliver a national campaign to highlight the athlete’s achievements and raise awareness of Coles sponsorship of the organisation as well as encourage participation in Little Athletics.

OUR RESPONSE

Progressive PR proposed a campaign that would focus on the individual athletes taking part, the inductees into the Hall of Fame and utilising the pulling power of the high-profile Ambassadors from both Coles and Little Athletics Australia.

RESULTS

The campaign was a great success across all media types and highlighted the appeal of good news stories around kids and sport reaching an audience of over 7million and generating an advertising space rate of over $1.59million.

Sunrise attended the first day of the event for their weather crosses, which the Little Athletes loved!

There were two Herald Sun photo stories, two The Mercury photo stories, a Sunday Mail Adelaide photo story, a Courier Mail photo story alongside and multiple online stories and radio interviews both with individual Little Athletics Athletes and Hall of Fame inductees.

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