THE BRIEF

Progressive PR & Communications (PPR&C) were briefed by Chobani Australia to deliver a PR campaign around an April Fool’s gag by Chobani which joked they were releasing a chilled face mask range made with the natural goodness of Chobani Greek yoghurt.

OUR RESPONSE

The campaign required military timing and precise pitching to publications and journalists known to cover this type of content.

PPR&C sent targeted pitches to print, digital and broadcast media with a goal for coverage to appear in articles showcasing the ‘Best of April Fool’s from brands’

OUR OUTCOMES

We achieved our goal!

PPR&C had inclusion in News.com.au’s Best of April Fool’s round-up which was syndicated across several of News Corp’s metro and regional outlets and we also secured coverage in April Fool’s round-ups on Mumbrella, BuzzFeed, MSN, 9Honey, Hit Network, B&T

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