Australian start-up provides an online destination for like-minded sustainable, mindful and chic brands.

Bringing sustainability and social responsibility to the forefront of the style conscious, Australia’s newest online retail platform, able2online, has launched to offer a carefully curated collection of fashion forward brands with an ethical edge across beauty, jewellery, apparel and home.

After long discussing the lack of a single store, online or otherwise, that sold a large range of sustainable and chic products, Melbourne-based founders Dee Peters and Kerry Hodge discovered a gap in the market for an online destination selling brands who care about sustainability and were mindful about producing in a beautiful and considered way.

With Dee the self-confessed brand hunter and lover of all things minimalistic and chic, and Kerry the look maker, more strategic, pragmatic, earthy one, the pair were passionate about reducing their impact on the planet without sacrificing good style or functionality, and so able2online was born.

Applying their combined 25 years of expertise in the brand and marketing industries, their pursuit of the finest possible products that are ethical, sustainable and oozing with style has culminated in a digital platform that gives unprecedented access to a carefully selected array of the world’s most forward-thinking niche brands, mindfully and consciously created with heart and soul.

“We have been so energised finding brands across Australia and the world, with people behind the helm that really have their stuff together and are producing some of the amazing products that will last beyond the throw away cycle,” says Peters.

“These are brands that really represent something other than buy, buy, buy and are thinking outside the square; that are challenging conventions whilst being chic, minimalist, fashion forward and contemporary.”

With many labels exclusively available in Australia on able2online only, including Reverie, Heretic Parfum and Kayu Bags, and host to over 30 other independent and household brands covering fashion, beauty and lifestyle, the online shop offers a place where conscious consumers can make an informed purchase and feel positive about it.

“These are the brands that are going to stand the test of time because they are made with integrity, purpose and love. We want people to feel good about themselves and what they are purchasing, simply because it’s good to be able 2 choose,” says Hodge.

Having attracted over 1500 subscribers during its soft launch in November 2018, able2online aims to add new mindful products regularly.

“We want you to feel good not guilty and be able to discover a staple of brands across jewellery, home, apparel and beauty that you may not have heard of but soon will,” says Peters.

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Paired with Sendle, Australia’s only carbon neutral courier, able2online also ensure packages are as environmentally conscious as the beautiful products they contain. Dee and Kerry are excited to share the fruits of their labour with the world as able2online launches officially in March 2019.  

At able2online you can discover brands like:

Alder NYC provide unisex natural, skin care that is as sleek and chic as it is effective. Alder formulates products with the best herbalist beloved extracts and dermatologist approved ingredients. Alder NY is minimalist perfection, uncomplicated, high performing skincare.

Fysha Soaps (exclusive in Australia to able2online) offers everything we need for healthy, beautiful skin and is proud to honour the integrity of handmade production of vegan soaps of uncompromising quality.

Heretic Parfum (exclusive in Australia to able2online) is on a mission to create clean, beautiful fragrance, handcrafted from all-natural materials with a chic, minimalist edge. Fragrances that transcend gender. No synthetics or chemicals - just clean, beautiful fragrance.

Kayu Bags (exclusive in Australia to able2online) are committed to paying artisans a fair, living wage and ensure they have safe, comfortable and clean working environments. They use locally-sourced and eco-friendly materials including natural straw, sustainably sourced shell and recycled wood.

Ms Brown – The ever chic, Ms Brown products have no synthetics, parabens, sulphates or toxic chemicals. Just plant-based ingredients your clothes, skin and the environment will love. Ms Brown use recyclable materials for all their packaging including their bottles.

Nico Underwear signature is clean lines, luxe fabrics and the styles needed for the everyday. Form and function coexist with pieces that not only look beautiful but feel beautiful to wear. Nico is committed to upholding and cultivating ethical and sustainable transparency in the fashion industry

Reverie hair products (exclusive in Australia to able2online) are carefully handcrafted in California with botanical ingredients from sustainable origins around the world. Transparency is key with alliances with EcoCert and small family farms across the globe.

Soko Jewerly who produce modern, handmade, sustainable eco chic jewellery. Designed in California and handmade by artisans in Kenya, Soko work with artisan entrepreneurs to build their businesses, improve production and sustainably increase their income on average of 5x.

able2online.com

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